How To Define Your Ideal Buyer
If you do not have a firm, company-wide understanding of your ideal buyer, then you are not setting yourself up to achieve your highest level of success. This is the pattern I often see with small businesses: Create an ideal buyer Make exceptions to accommodate other buyers because they show interest now Fumble to effectively…
Why Does My Marketing Fail?
Do you ever feel like you can’t show the value of your marketing or that all your efforts in marketing fail? You may feel like you put in all of this work but it isn’t translating into results or you feel like it is having an effect but you just can’t prove it. In small…
The #1 Reason Why Your Marketing and Sales Teams Don’t Get Along
As a business leader do you feel like your marketing and sales teams are not aligned or they can never seem to understand each other? You’re not alone. This is often the case for small businesses where the individuals in the company can feel organizational ebbs and flows more distinctly than in larger companies. However,…
4 Simple Changes That Result In Immediate Productivity
Productivity is the ability to do greater quality work in less time and it is a common goal in business. It not only produces sought after business results but can also help you feel more in control and stable in your day-to-day roles. Over the years, I have tried a number of tactics to improve…
5 Signs Your Sales Team Is Not Selling
Surveys have reported that salespeople only spend about a third of their time actually selling. Additionally, employees in general (sales or other) only report about 3 hours of productive working time per day. So is this an issue we learn to accept or is it a problem that needs addressing? I vote both and here…
What is Sales Enablement?
Sales enablement is the process of strategically leveraging the right people, process, tools and technology to support your sales team in their goal of driving more revenue for your organization. You’re probably thinking, “Well yeah isn’t that the point of business?” You’re not wrong, but the truth of the matter is that most business leaders…