No two businesses are alike so why treat them the same?
This is the guiding principle behind the assess step of the Assess. Empower. Grow. model. I have seen far too many times to count where marketers come in with a zeal to drive traffic, convert leads and decrease ad spend only to have it result in small revenue increases. The reason the marketing efforts work but they don’t translate into real revenue is because little to no consideration was given to how your buyers buy and how your sellers sell.
To combat this, the assess step analyzes the following aspects of your business:
- The solution(s) you offer, market positioning, and your unique value drivers
- The processes, technology, rules and SLAs you leverage within your marketing, sales and client experience teams.
- The metrics you are currently achieving related to traffic, lead conversion, average sale, time to close, contact touchpoints and more.
- The marketing initiatives you currently implement. These include content, social media, email marketing, events and advertising strategies.
- Your buyer’s journey and how your ideal customers interact with your team during each phase of their path to purchasing.
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Ashley has the unique skill-set to multitask with daily issues, provide guidance and direction to both the sales team and the marketing team and focus on strategic direction to grow the business. Her attention to detail and insight into business intelligence is the basis for creating innovative marketing and business development initiatives. I would highly recommend her for any team desiring success!
Dick Rapach